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I want to bring an artist in, but I have never done anything like this before. Where do I Start? |
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The first place to start is in prayer. Ask God to reveal to you if you are supposed to bring in an artist. Make sure that the artist and concert event you want to bring in line up with the vision of your ministry.
Secondly, take a look at the artists that we have teamed up with. See if any of them meet your need or line up with the vision of the event you want to have. If you already have an artist picked out, make sure that they are the right artist for your event.
Ask yourself three questions: 1 - Am I bringing in this artist because I like them and want to see them? Or is it the artist you believe your target audience will want to see? 2 - Have you done your homework and asked your target audience about the artist you want to bring in? 3 - Have you asked your local Christian Radio station if they are playing that specific artist? If they are playing their latest single in their rotation? Or if they are getting calls in on that artist? Finally, take the information you have gathered and touch base with the representative for your area. Allow them the opportunity to help you fine-tune your event and assist you in furthering the gospel through that artist.
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Now that I have picked the artist, what do I do? |
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Now that you have picked the artist you believe is the right one for your event, the next step is to submit an offer into management. But before you do this, there are a few questions you need to consider:
1 - Are you authorized or in a position where you can make a financial obligation on your organizations behalf?
2 - Are there any boards or committees that you have to obtain permission from?
3 - Have you found and secured a venue to have your event yet?
4 - Are you depending on ticket sales to pay for the event?
5 - How will you pay for the event if the turn out is less than expected?
Once you have answered these questions, and feel you are ready to submit an offer, go to our online offer page and complete the offer form. Please remember that once you submit the offer, it takes anywhere from 24hrs - 2 weeks to obtain approval from the artists manager. Your approval on your offer is not up to the artist representative for your area. They are your liaison between you and the manager. NOTE: Just because you submit an offer, it does not guarantee you that artist, that date, or mean your date is approved. Every offer is not final until you receive word from GOA concerning your date.
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What happens after I submit my offer via fax, email, or online? |
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After you submit your offer via fax, email or online, please allow up to 48 hours for GOA to process your request and allow us time to contact you in reference to your offer. Once it is processed and free of any potential problems, it will be faxed to the artist management for approval. This process takes anywhere from 24hrs - 2 weeks depending on when the date plays.
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How will I know when the artists' management has approved my date? |
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If your date is approved, you will receive a call from GOA and either an emailed or faxed version of the contract. This is used for you to begin the process of getting the check cut for the deposit. The contract you receive via email or fax is for your purposes only. We do require you to sign it and fax it back to us, but it is not the original forms we will need. You will receive the original contract 3 - 6 days later in the mail.
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How do I approach my local Christian radio station about coming on board and sponsoring the event? |
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Our first suggestion is to approach them before you do anything. A concert or special event w/o the support of your local Christian radio station is being set up to fail before you begin. Talk to the person who heads up all the promotions for that specific radio station. This is usually the Program Director or in some cases the General Manager. When you establish who it is, approach them with the following idea.
Official sponsor the event - This means, where it looks like the event is brought to you by (_____) radio and (your org.). What's in it for them? It looks and feels like their event, they can have a mc at the event, their logo goes on all printed material, and if necessary, as a last resort to get them on board, offer them $0.50-$1.00 off of every ticket sold. What's in it for you? Radio presence that you probably could not buy, discounted or free radio Ads, hopefully a very successful show. |
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Are their companies that supply mailing lists that I can purchase? |
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The company that we suggest is Williams Direct. Their email address is wdirect@kans.com and their Phone number is (361)364-8431. Another good thing to do is to mail to the top 25-50 churches within a 20-mile radius.
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Who do I call to obtain promotional material? |
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Look through your artist's rider that was sent with your contract. It should be listed in there. If not, contact that specific artists management and they will let you know how to obtain all promotional material.
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If I want to set up an on-air interview to help in advertising my show, who do I call? |
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Look through your artist's rider and call their manager. They will set it up or tell you the procedure in doing this.
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How do I set up an in-store appearance with the artist I am bringing in for my event? |
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First approach your local Christian bookstore and see if they would allow you to do this. 90% of the time they will agree. It helps them while it helps you. Next, look through your artist's rider and call their manager. They will set it up or tell you the procedure in doing this.
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Is it O.K. to sell tickets in secular stores? |
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Everyone goes to these types of stores whether they are Christian or not. These types of stores are the grocery store, Wal-mart, K-mart, Blockbuster, etc. If they will let you hang a poster and sell tickets, then go for it!
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I have not heard my commercial on the radio, what do I do? |
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This is not un-common. So don't panic. First thing you need to do is contact your radio station that is advertising your event and request a spot log. This log tells you the exact time the commercial will be playing. Listen at those times. If you do not hear your commercial then, call the Program Director and bring it to his attention.
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Ticket sales are sluggish, what do I do? |
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Look at your how to promote an event sheet and see if there are any points or ideas you have missed. If so, implement them immediately. If not, look around your community and see if there is an event you did not know of that is taking away from your event. Finally, if all else fails, call your GOA representative and see if he can help you analyze and fix your situation.
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What is a venue? |
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A venue is just a fancy industry name for the building or place to have your event. (i.e. church, local High School gym, municipal auditorium in your area) Note: When you are looking for a venue for your possible event, ask about cost, union labor costs, Insurance and any type of extra fees they might have. (i.e. merchandise fees, restoration fees, etc.)
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What is a merchandise fee? |
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Most of your bigger auditoriums and theaters have a 10-25% merchandise fee that they charge on all merchandise sold in their facility. This is where at the end of the night, the venue expects their percentage of all merchandise sold on their premises. This is standard and is sometimes negotiable.
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What is a restoration fee? |
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This is just another way the bigger venues make money off of their events. This is where they charge you anywhere from $0.25 up to $0.75 for every person that comes in their facility for your show.
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What does percentage of net or back end split mean? |
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A percentage of the net or back end split basically means that after you pay for all your expenses on hosting that artist or client, that you and the artist will take the profit and get a percentage or split of it. The amounts range from 80/20, 70/30, 60/40 to 50/50.
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What does a Vs. Gross deal mean? |
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This means that you take all monies that the event grossed not profited and split it. You do not take your expenses out and then split the money. That is a percentage of net or back end split deal. The amounts range from 50/50 to 80/20.
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Will any of your artists do a benefit concert? |
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If you would like an artist to come and perform a benefit for your organization, you must submit a letter to that specific artists management. Fax all letters to GOA, Inc. @ (615)595-9990.
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Why can't the artist come for a love offering? |
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Each of our artists that we represent have various facets of their ministry, which have monthly financial requirements that must be met. Therefore we have set honorariums established for each artist so that they can budget accordingly.
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Can you send me a CD on all of your artists to see who we like? |
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The quickest and easiest way to se which artist you think will meet the needs of your event is to look at their specific bios online and listen to their online song selections that are available. At that time, if you narrow it down to 2-3 specific artists, call or email your GOA representative and have him send you a complete project and press kit on those specific artists.
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Which copy of the contract do I send back? |
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When you send back your signed contract, make sure that all 3 copies are signed and send them back along with the deposit check.
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After I receive the contract in the mail, how soon do I need to send it back? |
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Once you receive the contract, you need to sign it and send it back within 2 weeks of its issue date not the date you received it. If for some reason you cannot meet this commitment, let your GOA representative know.
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How much do I need for the deposit? |
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GOA's company policy, unless agreed upon beforehand between you and your responsible agent, is 50% of the Artists honorarium. It is to be sent in with all 3 copies of your signed contract.
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I have lost my contract. What do I do? |
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If you have misplaced your contract and cannot find it, please contact GOA immediately. A new one will be re-issued and mailed to you.
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If I have problems with the artist rider, who do I call? |
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Please call management with all rider issues and/or questions. Their phone number should be found on the rider itself.
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If I cancel the date, do I get my deposit back? |
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Your deposit is non-refundable. If you cancel the date within 60 days, you must pay the artist the full amount that they would have received if they played the date.
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If I have to change the venue of my show, what do I do? |
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If for some odd reason you do have to change the venue, you need to call GOA immediately. Our agency will submit the proper forms to let management and the artist know. NOTE: If you are doing ticket sales and percentages, you need to keep in mind seating capacity. No manager wants to go from a 1000 seat venue to 500 seat venue, if they are doing some sort of percentage on the back end. Also, do not change the venue less than 30 days out from your date. This creates mass confusion and will affect your attendance and ticket sales.
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If I have to move my date, what do I do? |
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If you have to move your date due to unforeseen events or circumstances, you need to do the following: 1 - Touch base with your church or event calendar and pick a date. 2 - Call your local radio stations and other churches in the area to make sure that no had anything planned or other concerts coming in on the new date that you have selected. 3 - Contact your GOA representative immediately with the new date.
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